Aleksandr Andrienko's CV

Aleksandr Andrienko

Senior Digital Marketer

[email protected] LinkedIn Telegram (preferably)  

Hello, I am Aleksandr, a seasoned marketing professional with 8+ years of experience in SaaS companies, driving growth and success through cross-functional marketing operations.

I possess expertise in the MarTech stack, including customer acquisition tools such as Google AdWords and Facebook Ads Manager, as well as product and marketing analytics tools like Google Analytics, Amplitude, and Hotjar. I have demonstrated success in optimizing and scaling these technologies to drive business growth.

In addition, I hold a strong understanding of CRM customer management systems, having worked at an admin level to drive customer success. I am a results-driven individual with a passion for technology and am dedicated to driving business growth through innovative marketing solutions.

I speak Russian and English.


Marketing: OKR strategy planning, PPC, Digital Strategy, CRM, Data-driven Marketing, Email Campaigns, A/B Testing  

Marketing Tools: Facebook Ads, Google Ads, Yandex Ads, Google Analytics, GTM, Zapier, AMOcrm, Google Optimize

Professional Experience

December 2018 - ongoing 

Senior Digital Marketer at Zvuk Business (B2B SaaS company)

Saint-Petersburg, Russia

- Participation in quarterly OKR (Objectives and Key Results) planning of the company's strategy from the marketing team

- Managed an annual digital marketing budget of 250.000$ 

- Evaluated user engagement by using Google, Yandex and Facebook analytics to track the effectiveness of digital marketing campaigns

- Administration of AMOcrm and supervision of marketing and sales departments contractors

July 2018 - December 2018

Digital Marketer at BackMyCash (CPA affiliate network)

Saint-Petersburg, Russia

- Launch marketing for an Affiliate programm for B2C clients

- Creation of new advertising campaigns in Facebook and VK ADs platforms

- Conducted market research to identify opportunities for growth

- Worked on Influencer Marketing

December 2016 - June 2018

Digital Marketer at WestConcept (System integrator IT solutions)

Saint-Petersburg, Russia

- Launched a new version of the site, which showed a higher conversion rate

- Created advertising campaigns in Google Adwords and Yandex.Direct

- A/B hypothesis testing for landing pages

- Lead digital marketing strategies for increasing awareness, conversion rates, and generating leads through SEO/SEM.

December 2015 - November 2016

Junior Marketer at Warmline (B2C construction company)

Saint-Petersburg, Russia

- Managing contextual advertising (Yandex.Direct, Google Adwords) and optimising efficiency.

- Setting tasks for the content manager and monitoring them.

- Introducing WEB analytics

- Working with social networks (VK ADs, Faсebook ADs). Targeted advertising, maintaining groups.

- Design and testing of landing pages.

January 2015 - December 2015

Information Technology Specialist at (CPA affiliate network)

Moscow, Russia

- Technical support for advertisers 

- Traffic quality assessment 

- Technical support for advertisers 

- Content placement on the internal Webmasters' platform 


Moscow State University of Technology "STANKIN", Moscow 2012 - 2017 

2015 - 2017

Master of Environmental Engineering

2012 - 2015

Bachelor of Environmental Engineering